Top 6 #Marketing Mistakes Companies Are Making!

To achieve your goals, you must carve out the unique and compelling reasons for potential customers to select your over competing products and services… and consistently communicate both your distinct personality and benefits in ways that connect with your target audiences.

A good process must walk a fine line between too much and too little, and allows for collaboration and ensures that the outcome makes the highest possible impact.

  1.  Not Narrowing your Focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.
  2. Inconsistency in your Marketing Efforts: You need to have the same look and feel across all of your ads, promotions, and overall marketing efforts. This is a critical part of creating a consistent brand.
  1. No Clear Marketing Message: Marketing messages that are complicated, contrived, too subtle or too long can easily miss the target market entirely. Your efforts are wasted if no one understands what you’reselling.
  2. Tactics with No Strategy:Sending marketing messages into the world without an overlying “big picture” strategy will waste your company’s time and money.
  3. Confusing Marketing with Sales:Marketing and sales are two different disciplines that must compliment each other. Marketing defines the audience, builds awareness and generates the interest. Sales should hunt down those who show interest and bring new customers in the door. Connecting your sales process with your marketing process is critical.
  4. Extraneous Activity: Attending networking events, sending out marketing materials, writing blog posts, etc. are all necessary, but if they are compromising your company’s sales activity, you are probably putting your company at risk.