8 Simple Guide To Crack Open Your Social Media Marketing World!

If you still think Facebook, Twitter or Instagram is something only your teenage kid finds interesting, you’re up for a rude awakening. These social networks are no longer used just to connect with your friends and family; they’re being used by every successful business owner, and if you’re still not on there, it’s the right time to change that.

You might ask why you should bother building a social media presence if you’re already a proud owner of a brand new website, however, just because you built it, doesn’t mean they will come. Effective marketing is all about using the tools your potential clients feel comfortable with and know how to use – and in this day and age, social media is the prime example of a tool just like that.

1. Optimize Your Website For Social Shares

Once you finish writing a blog post, you’ll share it on your social profiles, of course, but what about your visitors? If you think all of them will go through the hassle of copying the link and pasting it in another tab to share it with their friends and followers, you are up for a really rude awakening. To make it easier on them, consider including a social sharing widget that makes sharing seamless and one click away, and your visitors will be much more likely to actually share your content (and all that without even leaving your website!)

2. Contests Can Be Really Effective – When Done Right

If you’re still trying to grow your social following, consider setting up a contest. For example, you can set up a photo album with images from your recent shoots and tag your clients. Then, you can tell them they’ll get a discount on their prints if they get the most likes. They’ll spread the word about Facebook page, and you’ll get a chance to get in front of their friends. Best part, it’s absolutely free!

3. Keep It Consistent

While all of the social networks we mentioned so far have a slightly different format, best practices, and rules, that doesn’t mean that each and every profile you set up has to be completely different. For example, consider using the same profile picture for your social profiles – this will help you potential clients find you more easily, regardless how many people are using a similar name. Utilize every inch of available space, whether it’s a cover photo, contact details or even custom color scheme.

4. Come Up With A Voice For Your Business

What you say counts, of course, but don’t forget the way you say it! While it may sound obvious, you’d be surprised how many photographers use a rather laid back tone of voice on their Facebook profile, yet turn into a robot spitting formal phrases on their website. In other words, make sure the tone of your voice stays consistent, regardless of the platform you’re using to engage with your audience – otherwise, they may end up confused.

5. It’s Called Social Media For A Reason

While social media is a really powerful marketing tool, make sure you don’t post only sales messages. It’s called social media for a reason – you need to be able to engage your target audience and join in on the conversation. A recent research shows that majority of customers will turn to social media when looking for more information, so if you set up a profile on a network, make sure it’s not just sitting there idly. Fave, follow, comment and reply on a regular basis, and you’ll be on your way to building a steady community around your work.

6. Content Is Still The King

So, what’s a good ratio between sales messages and other content? Remember the good old 80/20 rule: 80% of your content should be non-sales content, and the other 20% direct sales messages spread evenly throughout your networks. This is why running a blog on your website is a great idea – not only is it incredibly effective for boosting your SEO, but it instantly provides you with tons of new content to share on a regular basis with your friends, fans, and followers.

7. Don’t Spread Yourself Too Thin

With just a bit of planning and foresight, you can maintain a solid social media presence by spending only 10-20 minutes a day. However, in order to do that, you need to make sure you know where your potential clients are actually spending their time. There’s no point in spending hours of your time posting on Tumblr if your potential clients prefer Twitter.

8. Take Advantage Of The More Visual Social Networks

Facebook, Twitter, and Google+ are certainly the most important social networks right now, but that doesn’t mean you shouldn’t take advantage of some of the more visual networks. Pinterest, for example, is a social network people use to “pin” images they find interesting all over the Internet, which means sharing your images can be a really good idea to spread the word about your business. Of course, there’s Instagram as well, a tried and tested social network that’s slightly more fast-paced than Pinterest, which means you will want to share your images a bit more often than on Pinterest.

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