5 Digital Terms To Boost Your Business

If you’re like most business owners, you’d rather be focused on offering the best real-time customer experience, then spending time on the intricacies of digital marketing trends. However, as your online reputation is now just as important as your real life street cred, maintaining a basic understanding of digital marketing is key. To help you out, we’ve compiled this quick list of the 5 most important digital marketing terms that every small business owner should know.

Call to Action

A call to action, or CTA, is text that inspires a customer to act – whether to buy, enroll, subscribe, or take advantage of a discount.


Conversion is the process of transitioning a potential customer into an actual customer – the step that urges an interested consumer to take action through your marketing efforts.

Online Presence

The effectiveness of digital marketing can, in many ways, be linked to online presence, or the reach of your business info online.

Customer Acquisition Cost

Customer acquisition cost, or CAC, is the price your business pays to acquire a single customer, which is calculated by taking the entire sum of your marketing expenditures, and dividing that amount by the number of new customers your marketing has attracted.


Remarketing, as the name implies, is essentially “marketing again” to targeted customers who have interacted with you or your marketing before.

These digital marketing basics are essential for every small business owner to understand. By familiarizing yourself with these key terms and principles, you can better influence your company’s marketing strategy, providing valuable insight that can take your business in the right direction.