4 Ways To Turn Business Cards Into Business Opportunities

Networking with business cards is not dead. In fact, the digital age has brought about great opportunities for successfully connecting and following up after exchanging business cards.

Business cards are only good for three things:

  1. Quickly getting someone’s contact info when you meet
  2. Taking relevant notes right after you meet someone so you can review them later
  3. Trying to win a free lunch in those fishbowls where it seems like no one ever wins

First, the most common mistake is failing to collect cards. Many people give out their cards but fail to collect from others. Politely insist on getting the potential contact’s information so that you can follow up with him or her. If he or she doesn’t have a business card (which is a rising trend), write down an email address so you can follow up afterward. You want the ball in your court so you have the capability to follow up. Don’t place the responsibility on the other person.

Below, you’ll learn how to develop a follow-up system and turn your business cards into business opportunities.

1. Use your business cards to get business cards

Think of a business card less as a representation of yourself and more as a business card magnet. Your card is the key to exchanging more cards. Simply by having one, and offering it wherever you can, you’re encouraging a reciprocal relationship to form. Instead of worrying about the font or the color of your card, practice your approach to handing over your card in a way that ensures you get a card back. This is important, because once you nail that part, you can own the process of following up.

2. Build a system to simplify your follow-up process

Evernote is by far the best way to automate your follow up process. It’s a free program (with options to upgrade) and it excels at making hard documents. Simply use the Evernote app to take a picture of the card with your phone. Evernote will pull the information from the business card, and store a picture of the card as well.

3.Automating your follow-up process with Evernote

Build a ‘Contacts’ Notebook. This is where you will scan business cards into, and where you will store important information about your contacts.

Create a Follow-up Template as a note. Creating one template now saves you time later. Copy this note every time you add a contact, and name that note after your contact

4. Successful introduction email

Now that you have a system in place, it’s time to focus on the most important part: your introduction email. There are two parts of a successful email:

Know your purpose. Networking without an objective is a waste of your time and your contact’s time. Know exactly where you want this relationship to go. Are you looking for a client, a mentor, a connection at a company? Use this objective to shape your introduction email.

Create a memorable message in your email & Include a call to action, and make it easy.. Chances are you’re business card was one of many business cards your contact has collected. You’re likely also one of many people to follow up after providing their card to the contact.

 

Act Now

Most people won’t act on this advice. Why? Because it can seem like a lot of work. But if you make the time now to set up a system, following up with your contacts won’t be a lot of work at all. It will be a snap for you to stay on top of all your connections and stand out as a networking superstar. so what are you waiting for?